About Us

Bmama Maternity - One Stop Shop for Your Maternity and Baby Essentials

Bmama Maternity (Elebe Lifestyle), a Malaysian-based enterprise, specializes in catering a bespoke collection of premium maternity wear exclusively for expecting mothers. Established in 2016, our enterprise has been unwavering in our commitment to furnish high-caliber, comfortable, and chic maternity clothing, catering to the unique necessities of pregnant women.

We, at Bmama Maternity, are aware that pregnancy is an exquisite and transformative period. We ardently believe that every expectant mother deserves to relish the joy of feeling and looking her best throughout this momentous journey. Thus, our assiduous team works indefatigably to create avant-garde and pragmatic maternity clothes that combine style, comfort, and functionality.

Our array of products encompasses a broad spectrum of maternity wear, ranging from casual, everyday wear to elegant occasion wear. We also offer an extensive selection of essential maternity accessories, such as nursing bras and postpartum belly binders, to alleviate the burdens of expectant mothers.

At Bmama Maternity, our unwavering commitment to providing unparalleled customer service is unshakeable. We strive to provide an exemplary shopping experience for expectant mothers, making it seamless and enjoyable. Every woman deserves to feel magnificent and cozy throughout this sublime time, and we are irrevocably dedicated to making that a reality by providing the finest quality maternity essentials and accessories.


As a preeminent maternity wear provider, Bmama Maternity offers every expecting mother an opportunity to rejoice and celebrate this momentous chapter of her life with grandeur and magnificence. Our range of products include-

  • Maternity Support Belt: The Bmama Maternity Support Belt is designed to provide comfort and support for pregnant women's growing bellies. It helps distribute the weight of the belly evenly and reduces pressure on the lower back and pelvis.
  • Postpartum Belly Binder: Bmama's Postpartum Belly Binder is an essential item for new mothers in their recovery journey. It helps support the abdominal muscles and helps the uterus return to its pre-pregnancy size.
  • Maternity Nursing Bra: The Bmama Maternity Nursing Bra is designed to provide comfort and convenience for breastfeeding mothers. It has adjustable straps and easy-to-open clasps for quick access during feeding.
  • Plus Size Nursing Bra: The Plus Size Nursing Bra offers the same comfort and convenience as the regular nursing bra but is designed for larger bust sizes. It has wider straps and more coverage for added support and comfort.
  • Maternity Panties: Bmama Maternity Panties are designed to provide comfort and support for pregnant women's changing bodies. They are made from soft, stretchy material and have a high waistband that covers the growing belly.
  • Confinement Sarong: Our Confinement Sarong is a traditional postpartum garment that provides support and compression to the abdominal area. It is made from soft, breathable material and is adjustable for a custom fit. It is also culturally significant and a symbol of postpartum recovery in some cultures.
  • Maternity & Nursing Dresses: Bmama Maternity & Nursing Dresses offer comfort, style, and convenience for breastfeeding mothers. They are designed with easy-to-open clasps and adjustable straps for quick and easy access during feeding.
  • Nursing Tops: Bmama Nursing Tops offer the same convenience and comfort as the nursing dresses but can be paired with pants or skirts for a more casual or professional look.
  • Maternity Pants: Bmama Maternity Pants are designed to provide comfort and support for pregnant women's changing bodies. They have a high waistband that covers the growing belly and are made from soft, breathable material.
  • Maternity Office Wear: Bmama Maternity Office Wear offers stylish and professional clothing options for pregnant women.
  • Maternity Activewear: Bmama Maternity Activewear offers comfortable and supportive clothing options for pregnant women who want to stay active.
  • Confinement Wear: Bmama Confinement Wear offers a range of postpartum garments that provide support and compression to the abdominal area. They are made from soft, breathable material and are adjustable for a custom fit.
  • Daily Motherhood Necessities: Bmama offers a range of daily motherhood necessities, including nursing pads, nipple protector and many more.
  • Baby Face Mask: Bmama Baby Face Mask is a high-quality and effective face mask designed specifically for infants and toddlers. It is made using soft; breathable materials that are gentle on delicate skin and do not cause any irritation or discomfort.
  • Baby Hat and Mittens Set: Bmama Baby Hat and Mittens Set offer protection and warmth for newborn babies. They are an essential item for newborns, especially in colder climates.
  • Baby Pacifier Clips: These are a convenient accessory for parents who want to keep pacifiers close to their babies. They are made from soft, safe material and come in a variety of cute designs. baby pacifier clips attach easily to clothing or blankets and help prevent pacifiers from getting lost or dirty.
  • Baby Blanket: Bmama Baby Blankets offer warmth and comfort for newborns.
  • Baby Crib Sheets: Bmama Baby Crib Sheets offer comfort and style for babies' cribs. They fit standard-sized cribs and are easy to clean and maintain.
  • Kids Water Bottle: Bmama Kids Water Bottle offers a convenient and eco-friendly alternative to disposable plastic water bottles.

Bmama Maternity is committed to providing comfort, convenience, and style for new mothers and their babies, making the journey to motherhood as smooth and enjoyable as possible.

Bmama Maternity: Award-Winning Products for Expectant and New Mothers

Bmama Maternity (Elebe Lifestyle), a brand that comprehends the idiosyncratic exigencies of gravid females and postpartum moms, has garnered a plethora of accolades and recognition for its top-notch products and unparalleled customer service. The Premium Maternity Support Belt, a Bmama product, has clinched the prestigious 'Best Maternity Support Belt' honor by BabyTalk Reader Choices’ Award in 2016 and 2022. This is a testament to the impeccable quality and effectiveness of our products in providing comprehensive support to expectant mothers in their pregnancy expedition.

Adding to our growing list of accomplishments, our 2 in 1 Belly and Pelvic Binder has bagged the Malaysia Health & Wellness Brand Awards in 2018 and the Mummys Market 2023 Best Brand Award. These esteemed recognitions are a testament to our unwavering commitment to crafting innovative and functional maternity products that cater to the unique and intricate needs of expectant mothers.

At Bmama Maternity, we have an extensive range of high-quality, functional maternity products, including postpartum belly binders, nursing bras, maternity wear, support belts, and other essential maternity items. We use top-quality materials and Japanese international brands to ensure our products are comfortable, functional, and long-lasting, serving expectant mothers throughout their pregnancy and beyond.

We also offer our exclusive range of products, precisely designed to offer the best possible support and care for new and expectant mothers. We supply our products to elite confinement homes and maternity shops across Malaysia, making sure that every mother has access to the best possible products that facilitate their recovery process after giving birth.

At Bmama Maternity (Elebe Lifestyle), we pour our hearts into providing the very best for expectant and new mothers. Our mission is deeply rooted in our desire to see every mother feel loved, cherished, and confident during this crucial stage of their life. At Bmama Maternity, we don't just sell products - we sell the promise of a brighter, more comfortable tomorrow for you and your little one.